DABA Skincare - Brand Identity and Packaging

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Bodycare for Men with Melanin-Rich Skin:

DABA is a natural self-care brand for men with melanin-rich skin. For too long, black men in Europe, Asia and it's environs have had to make do with products that do not cater for the dryness and ashiness of their skin type. With this in mind, the team of experts at DABA who understand the unique needs of black men's skin, worked on their debut products; the Body Wash and Body Lotion.

After the market analysis, we drew up a strategy to create a brand that resonates to black men in the diaspora. The brand had a tagline, "Made for Black Kings", and from there, we drew inspiration that formed the entirety of the brand's visuals from logo to packaging.

"Made for Black Kings"

Using this tagline, we looked into different kings from major regions in Africa, and we picked some of their most prominent kings. Using something that all these kings have in common, which is a crown, we drew out the unique patterns, and this formed the basis of the brands visuals, used across all of DABA's brand touchpoints.

Feedback:

"We have been working with Abel for close to two years, and he really does have the Midas touch when it comes to design! Abel’s attention to detail is truly amazing, and we have enjoyed working with him while building our brand." - David Dele-Ojo, Co-founder, DABA.